In March of 2022, Metaverse Lab by GL events and Baidu XIRANG announced a partnership. The partnership will build a metaverse MICE ecosystem on the platform of XIRANG, and explore the innovative integration of metaverse with exhibitions and sports events to promote the application and development of cutting-edge metaverse technology in the MICE industry.

Building on its experience in Internet technology and virtual reality industry, Baidu XIRANG is forward-looking in designing the metaverse infrastructure. And by laying a solid foundation for the development of next-generation Internet technology, it heralds the arrival of the Internet tidal wave.

With the mission of the integrated provider of events solutions & service for cities, and corporate marketing, GL events drives the technological innovation through the cutting-edge concept of ¡°Metaverse + MICE¡± and the creation of Metaverse Lab by GL events, accelerating breakthroughs in multiple fields of the exhibition industry and creating new business, model and industry in the metaverse era. In the new normal of the Post-Pandemic, it constructs a Metaverse MICE Ecology to serve the exhibition industry, optimize enterprise marketing and events solutions, enhance interactive experience through the virtual-real integration, and empower the upgrading and transformation of the big exhibition industry. Through continuous innovation, it also delivers high-value exhibition, event and sports solutions for exhibition organizers, institutions and corporate clients.

Harnessing the power of Baidu XIRANG, Metaverse Lab by GL events will create configurable enterprise metaverse display and interactive solutions for institutions & corporate clients. In the future, the two parties will integrate related technologies, such as digital twin, virtual digital human, virtual live-streaming, multi-point interaction, AR/VR/XR/MR technology, etc. to plan business layout, invest in technology research and development and promote their implementations. By cooperating with the upstream and downstream of the industry chain, accelerating technological innovation, leveraging the advanced virtual space technology and platform of Baidu XIRANG, GL events will dedicate to incorporate its resources, experience and domain advantages obtained through more than 40 years of internationalized exhibition activities and sports events, and will explore a wider range of applications and business solutions for exhibition, activities, and sports events in XIRANG Metaverse scenario.

About Metaverse Lab by GL events

Metaverse Lab by GL events explore fresh forms, emerging products, cutting-edge technologies and new scenarios of "metaverse + MICE" to better serve the global market, organizations and corporate clients and become the preferred partner for the application of metaverse technologies in the field of exhibition, event and sports activities.

About GL events

Founded in 1978 and headquartered in Lyon, France, GL events is listed on the Paris Stock Exchange. Three business divisions make up the core business of GL events: venue management, exhibition organizing, as well as events and live operations. Through a vast worldwide network of more than 90 offices, 359 exhibitions and event brands, as well as 50 venues, it assists the hosting of more than 3,700 events annually on average and makes vigorous promotion for 27 MICE destinations. With a turnover of €1.173 billion in 2019, it is among the top global MICE companies.

With 14 Joint Ventures, GL events China hires more than 620 employees in 18 cities, serving 25 events and sports events annually, and running exhibitions with an average exhibition area of 900,000 square meters each year. In addition, the company owns two venues and serve for 10 professional exhibition halls.

About Baidu XIRANG

XIRANG is a virtual multiplayer interactive platform. Bolstered by a robust comprehension of vision, voice and human language, provided by Baidu Brain, and a powerful computing power, enabled by Baidu Intelligent Cloud, XIRANG creates a permanent multiplayer interactive virtual space that spans the virtual and real worlds. Its mission is to provides multi-dimensional and all-round capability support for industry intelligence upgrade and collaboration between all parties in the industry chain as an infrastructure platform in the universe.

With the vision of High Tech-Better Life, Baidu XIRANG simplifies the world with technology. It expects to involve more partners and developers in the co-creation of XIRANG metaverse, help brands and cultures to reach consumers and audiences, and jointly promote the infinite possibilities of the metaverse.

Contact us

e-mail: Metalab@gl-events.com

via WeChat: MetaforMICE