The 34th China (Shanghai) International Wallcoverings and Home Furnishings Exhibition (SWFE 2023) successfully concluded on August 12th. Co-hosted by China International Exhibition Center Group Co., Ltd. and GL events, this exciting event featured more than 600 top brands and spanned across a vast 40,000 square meters, showcasing a wide range of products and solutions in wallcovering, home furnishing, whole house customization, home accessories, smart home furnishing, and decorative accessories. Over the course of three days, from August 10th to 12th, an impressive total of 38,000 professionals from China and around the world flocked to the event for on-site visits and fruitful negotiations.

Centered on industry, design and trend, the exhibition envisaged a vibrant era of the home furnishing sector in all its glory, where visitors could delve into the latest trends and connect with the dynamics of the times.

All-Encompassing Categories

The SWFE 2023, a widely acclaimed exhibition in eastern China, took the world of wallcoverings by storm. This event offered a panoramic experience, seamlessly connecting all exhibition halls. Within these halls, visitors were treated to a line of quality exhibitors in six dedicated zones: wallcovering, home furnishing, whole house customization, home accessories, smart home furnishing and decorative accessories. This all-encompassing exhibition provided one-stop solutions and bunches of cooperation opportunities with brands, distributors, designers, agencies and media. Together, these collaborations created a groundbreaking new era in the realm of home furnishings.

Creative Zones

With a nod to the industry¡¯s conventional roots, the SWFE 2023 also brought fresh perspectives to new areas, exemplified by sunshades, carpets, art coatings, and the predominating power of design. The two creative zones, Art Coating Space and Power of Design, brought the values of art coating and design to the discussion.

Art Coating Space

Power of Design

In the home furnishing market, the value of design has captivated users. Consumer demands for well-crafted design have surged, and designers are taking a growing share in driving sales, which can never be underrated by home furnishing companies. Particularly in the luxury segment, designers serve as the most direct and effective marketing channel.

Discussions Set to Capture Trends and Inspire

The SWFE 2023 deciphered the industry¡¯s latest trends in different segments, enabling professionals to gain insight into market dynamics, changing lifestyles and upcoming designs. The forum on home furnishing trends in 2024 shed light on the aesthetics in color schemes as well as the trends in 2024 via an analysis of future consumers. Top brands joined lively dialogues with Xiaohongshu, igniting new marketing inspirations for the world of furnishings. experienced master craftsmen shared their expertise and techniques in wallcovering practices. Renowned industry practitioners disclosed their innovative marketing strategies in holistic furnishing design. The Power of Design forum invited 20 designers to explore the essence of design and showcase their new designs for 2024.

The forum on home furnishing trends in 2024

The Power of Design forum

Xiaohongshu¡¯s dialogues on home furnishing marketing

Insights from master craftsmen

Visitor Groups Bringing Unlimited Business Opportunities

The SWFE utilized its extensive resources and made substantial investments in pre-show invitations to encourage business negotiations. More than 1,000 group visitors from Changzhou, Suzhou, Nanjing and other cities were invited to attend the event. They eagerly gathered at different booths to delve into new products and advancements, immerse themselves in the industry's latest trends, and discover fresh opportunities in this thriving era.

Media Matrix Empowerment

The three-day exhibition cleverly leveraged popular social media platforms via its official WeChat account, live-streaming and WeChat Channels to generate buzz. In addition, The event received extensive coverage from well-known media outlets, including Sina Home, Sohu Focus, Tencent, Huiya, cnjcw.com and jc001.cn, reaching more than 4,000,000 viewers.

Unanimous Acclaim from Exhibitors and Visitors

Exhibitors

Zhejiang Lianxiang Smart Home Co., Ltd. attaches great importance to our presence at the SWFE. For the first time, we showcased our six brands together. First, we want to promote wallcovering products; second, we want to present our brands to more professional visitors.

Peng Xiaohong, Deputy General Manager & Financial Director

Zhejiang Lianxiang Smart Home Co., Ltd.

The SWFE has achieved remarkable progress, especially in the categories. Some items like stone materials, flooring materials, and art coatings, are all showcased. From the whole picture, it is more and more diversified.

Hu Renyin, General Manager

Brewster

The SWFE has opened a window for enterprises to connect with all customers, which helps promote the brand development of exhibitors and the development of the industry. The SWFE spans East China and beyond and draws a substantial number of visitors. It is a great experience to participate in the SWFE.

Wang Liang, Marketing Director

Shanghai Birkley Furnishings Co., Ltd.

Visitors

This time I came to the SWFE to check out the latest trends in home furnishing and get a feel for what's hot in different categories. There's a fantastic range of products on display, and the designs are absolutely cutting-edge.

Designer from Taizhou, Jiangsu

I came to the SWFE this time to buy some wallpapers and explore some new designs. This show is amazing.

Buyer from India

I'm here mainly to look for curtains and wallcoverings, because I run a home furnishing design studio, and I'm hoping to find some potential partners at the show. The energy and vibe here are off the charts.

Distributor from Hefei, Anhui

The 34^th SWFE has come to a close, but don't worry, we'll meet again! Mark your calendars for March 20-22, 2024, because we'll be reuniting in Beijing. Stay tuned for more exciting updates and see you soon!