On November 9th, the 29th Harbin Seed Industry Expo (HSIE) concluded successfully at the Harbin International Conference & Exhibition Center. Concurrently, the Harbin Agricultural Materials Expo and the Harbin Modern Agricultural Facilities and Equipment Exhibition were also held. This year's Harbin Seed Expo attracted 1,179 exhibitors and over 100,000 visitors. With more than 80,000 new, flagship, and popular products showcased on-site, and coverage by over 100 media outlets, the event garnered an exposure exceeding 3 million.

Diverse Merchants Gather in the Ice City: Nationwide High-Quality Buyers Flock In

The 3-day HSIE attracted distributors and large-scale growers from across the country. The venue was bustling with crowds, and this long-awaited industry event expanded trade demand and fostered a warm atmosphere for trade negotiations. The exhibition brought continuous good news for participating brands and garnered praise from exhibitors.

Brands Gather: Showcasing New and Popular Products

This exhibition has gathered companies such as China seed international seed Co.,LTD, Syngenta AG, Hengji Limagrain Seeds Co., Ltd., Sinofarm Genetics & Seeds (Group) Co., Ltd., Longke Seed Co., Ltd., Hebei Zhaoyu Seed Co., Ltd., Bejo China, Y¨¹ksel Seeds Co., Ltd., Beijing Lantron Seed Corporation, Zhongnongfa Seed Industry Group Co., Ltd., Jiangxi Nongwang High-Tech Co., Ltd., Winall Hi-Tech Seed Co.,Ltd., Anhui Jianghuai Horticulture Seeds Co.,ltd., Shandong Huasheng Agriculture Co., Ltd., Shanghai Wells seed Co., Ltd., Hefei Fengle Seed Co.,Ltd., Qiqihar Fuer Agronomy Inc., BeidahuangKenFeng Seed Co., Ltd., UPL Limited, Brazil Jingu International Group Import and Export Co., Ltd., Rotam Biotechnology Limited, China Agricultural Means of Production Group, Guangdong Tianhe Agricultural Means of Producction Co., Ltd., Yonghao Intelligent Technology, CNH Industrial, and others. They have collectively showcased new products, achievements, technologies, and concepts, leading the high-quality development of seeds, fertilizers, pesticides, and agricultural machinery.

The exhibition showcased a total of over 80,000 exhibits, serving as a grand platform for exchange and collaboration. With a variety of new products, popular items, and significant offerings, the on-site experience allowed industry professionals not only to gain a close understanding of product performance but also to engage in immediate interaction and swiftly consult and negotiate with enterprises.

Trend Forums: In-Depth Empowerment for Industry Trends

HSIE has always taken the sustainable development of the industry as its mission, committed to leading the industry in new directions. It has brought together frontline experts, scholars, e-commerce marketing specialists, and corporate executives, focusing on industry revitalization. Starting from practical considerations, the conference provides insights into new directions for industry development!

During the conference activities, experts from different industries and fields delivered exciting insights. They covered various perspectives, including biological breeding, soybean industry development, breeding of new varieties, environmentally friendly pest control in agriculture, and the ecological development of agricultural mechanization. This direct exploration of industry trends and development directions effectively promotes the high-quality development of modern agriculture.

*The pictures above display some of the guest speakers.

Extensive Media Coverage: Industry Acclaim Abound

The HSIE organizing committee conducted extensive pre-event promotion on short video social media platforms, industry media, and regional media. Collaborating with over a hundred industry influencers for pre-event publicity, the current edition of the expo garnered massive attention even before its commencement.

During the exhibition, we invited media outlets such as Sannong Frontline, Tik Tok, Sohu, China Foreign Trade Center,Jinnong website, Zhihu, Yidian Zixun, and many others, along with dozens of industry influencers, to provide comprehensive and multi-perspective coverage of the event. Up to now, the total exposure has surpassed three million, allowing the audience to experience the grandeur and excitement of the exhibition. This has further solidified the HSIE's brand position in the industry and expanded the expo's brand influence.

Combining Online and Offline: Exciting Live Broadcasts Show Strength

This exhibition continues to advance the strategy of online and offline integration. Online, we have created a collaborative live broadcast room for HSIE across multiple platforms, utilizing the exhibition's own social media platform and cooperating with other media platforms. Through 360-degree comprehensive promotion, we showcase the new designs, products, and technologies in seeds, fertilizers, and agricultural machinery, creating trending topics that reach millions of viewers and effectively channel traffic to the participating brands.

Harvest Abundantly, Anticipating New Developments Together

Many exhibitors openly shared their gains. Let's take a look at some of the exhibitors' comments on this exhibition.

Liu Fengcheng, the Agronomy Manager of Hengji Limagrain Seeds Co., Ltd., stated: "We, Hengji Limagrain Seeds Co., Ltd., will participate in this exhibition whenever it is held. From our perspective, the on-site enthusiasm exceeded expectations, and the exhibition did very well in terms of scale and promotion. Through the platform, more customers can see and know about our products, allowing us to better understand the needs of dealers and farmers. I think this is a great opportunity for both our seed enterprise and the audience."

Chairman Song Laibin of Yanyangtian said: "We have been attending the Seed Expo for more than ten years, and it has been very beneficial for my company. Our products, through the Seed Expo, have had better interaction with agents. This time, Yanyangtian signed contracts with multiple agents, which is the benefit that the Seed Expo brings to our group."

Zhenbang Technology's Sales Director Zhang Guiling expressed: "From the beginning of the Seed Expo to now, Zhenbang has been participating all along, being a loyal customer of the Harbin Seed Expo. This time, it feels like the exhibition area is more clearly defined, making customer visits more precise and efficient, while also giving our products greater exposure and comprehensive display."

The General Distributor of Rijk Zwaan (China) stated: "We are fortunate to have a deep cooperation with the Harbin Seed Expo. The service of the Harbin Seed Expo is particularly thoughtful and considerate, receiving unanimous praise from everyone. We will continue to participate in the future, and we believe the Harbin Seed Expo will get better and better."

The Sales Representative of Yonghao Intelligent Technology (Jiangsu) Co., Ltd. said: "We started participating in the Harbin Seed Industry Expo in 2019. The expo has more mature customers, a large number of people, and all are precise customers. Once negotiations are successful, you can basically place orders directly."

Forging Ahead for Thirty Years: Striving for Progress and Embarking on a New Chapter

The 2024 Harbin Seed Industry Expo is approaching its 30th anniversary, marking thirty years of continuous progress. We are grateful to every industry partner who has crossed paths, shared knowledge, and accompanied us, offering trust and support. In the future, we will strive even harder to provide exhibitors and attendees with a more innovative, detailed, and diversified exhibition experience. Looking forward to 2024, let's meet again!